Museum of Nature

The creative challenge

The Canadian Museum of Nature needed a bold marketing campaign to launch Wild Colour, a travelling exhibition from Chicago's Field Museum making its Ottawa debut. All creative needed to be fully bilingual, and flexible enough to live everywhere from OOH billboards to digital.

The solution

We created a campaign built around the strategic insight that colour in nature is more than just decorative: it serves an evolutionary trait that allows species to communicate, attract, and survive. This came to life through the tagline Every Colour Tells a Story, paired with a gradient illustrative approach that appeared across pole banners, traditional OOH across Ottawa’s downtown and Centretown core, a paid media buy, web copy, and more.

We created a campaign built around the strategic insight that colour in nature is more than just decorative: it serves an evolutionary trait that allows species to communicate, attract, and survive. This came to life through the tagline Every Colour Tells a Story, paired with a gradient illustrative approach that appeared across pole banners, traditional OOH across Ottawa’s downtown and Centretown core, a paid media buy, web copy, and more.