Diefenbunker

The creative challenge

The Diefenbunker is national historic site known for its four-storey underground facility built during the height of the Cold War. Today, it educates on the importance of understanding the past, for present and future generations to strive to build a more peaceful future. The museum approached the team at Banfield to create a summer campaign that positions the Diefenbunker as a premier and one-of-a-kind, immersive historical destination.

The solution

We created a campaign that leaned into themes surrounding secrecy and espionage by highlighting the Diefenbunker's unique coordinates. We wanted to create intrigue and mystery surrounding the Diefenbunker, calling out its unique location, and interesting places where important things occurred within the historical site that the average person may not know about to build curiosity from visitors.

To drive traffic to the website where visitors can purchase tickets and learn more while expanding regional brand visibility, we created a digital first campaign focusing primarily on Meta, Programmatic Display, Tik Tok, Pmax, and Google Search.